SQUAWKS inspects everything a customer sees between searching for you and booking with you, then delivers an evidence-backed Priority Action Register ranked by impact, speed, and cost.
Most businesses do not need more random marketing. They need to know which gaps are quietly costing them revenue.
Potential customers search for what you sell and find your competitors instead. Your digital footprint is costing you calls every day.
Your site looks decent but generates too few leads. Visitors land, browse, and disappear without ever reaching out.
Mixed ratings, unanswered complaints, or too few reviews. Trust erodes before the prospect ever picks up the phone.
You are working harder than ever, but the numbers are flat. Something is creating the shortfall, and your reports do not reveal the cause.
Every Revenue Pathway Audit hands you a specific, ranked set of deliverables, not a vague summary.
A single, plain-English score for where your revenue path stands today.
Every finding ordered by impact, speed, and cost, not by the order we happened to find them.
Every squawk documented with the evidence behind it, not opinion.
A sequenced action path so you know exactly what to do first, next, and later.
These are de-identified examples from real SQUAWKS inspections. Client names, brands, and identifying details have been removed or generalized; the underlying finding, evidence, and reasoning have not.
On certain browsers, one provider's photo appears above another provider's name and credentials. In a high-trust service, that mismatch can make the business look careless or misleading before a prospect books.
The business operates from one location, but two outdated addresses remain public. Customers can be sent to the wrong place, while search platforms receive conflicting signals about which location is authoritative.
As a rare exception, not a fourth Squawk level, an Emergency Action Item is called out when a finding could jeopardize the business itself, such as an apparent regulatory or compliance issue. It notifies the owner immediately, outside the normal reporting cycle.
“I fly airliners for a living. Nothing leaves the gate without an inspection built on checklists and outside eyes. Your business deserves the same discipline. No guesswork, no scare tactics, and no vendor grading its own homework: we do not sell the fixes, so the findings are honest.”
Shawn Ryan, Founder Read the Founder's Story →
An emergency plumbing call does not convert like a dental implant consultation, an insurance quote, a legal intake, or a restaurant reservation. SQUAWKS inspects the pathway that applies to your business, with inspection criteria built around how customers find, evaluate, contact, and choose businesses in your field.
Start with a free look. Go deep with the inspection. Stay sharp with monthly accountability.
A free first-look review that finds visible issues and shows whether a full inspection makes sense.
Request Your WalkaroundThe flagship inspection that finds your revenue leaks and trust gaps, then ranks every correction into a 180-day action path.
See the Full InspectionMonthly inspection and accountability, offered only after a completed Revenue Pathway Audit, so corrections get done and stay done.
See All ServicesCompare the three engagements →
SQUAWKS Heavy Checks begin at $2,495. Final pricing reflects the number of customer pathways, locations, services, evidence sources, and operational handoffs included in the inspection.
Every Revenue Pathway Audit thoroughly identifies, evidences, and prioritizes the revenue leaks, trust gaps, and friction points found through our inspection process. Execution and results depend on implementation, market conditions, and client decisions.
Tell us about your business. We make every reasonable effort to send your preliminary Walkaround findings within 48 hours where feasible, showing the most visible conditions that may be interrupting your customer pathway. No cost. No commitment. No sales pitch until you see the findings.